Freshpet, Inc. (NASDAQ: FRPT) Securities Fraud Investigation

Freshpet’s Dog Food Advertising Found Misleading 
On March 17, 2026, following a Fast-Track SWIFT challenge brought by The Farmer’s Dog, the BBB National Programs’ National Advertising Division (“NAD”) found that certain of Freshpet’s dog food advertisements were misleading. Specifically, the NAD determined that Freshpet’s video advertisements, including statements and images implying that their dog food is made “the same way you make healthy food for people,” convey a message that Freshpet’s dog food is human grade.  Accordingly, the NAD recommended that Freshpet discontinue such claims and modify the advertisements.    

FRPT Stock Drops Over 10%
Following this news, the price of Freshpet’s stock declined $7.95 per share, or nearly 11%, from a close of $75.37 per share on March 16, 2026, to close at $67.42 per share on March 17, 2026.  

If you have any questions or would like to discuss this investigation, please contact Kessler Topaz Meltzer & Check, LLP:  Jonathan Naji, Esq. (484) 270-1453 or via e-mail at [email protected].  

ABOUT KESSLER TOPAZ MELTZER & CHECK, LLP: 
Kessler Topaz Meltzer & Check, LLP (KTMC) is a leading U.S. plaintiff-side law firm focused on securities-fraud class actions and global investor protection. The firm represents individual investors as well as institutions, such as major pension funds, asset managers, and international investors. KTMC has led some of the largest recoveries in securities litigation and has been recognized by peers and the legal media with numerous accolades, including The National Law Journal’s Plaintiff’s Hot List and Trailblazers in Plaintiffs’ Law, BTI Consulting Group’s Honor Roll of Most Feared Law Firms, The Legal Intelligencer’s Class Action Firm of the Year, Lawdragon’s Leading Plaintiff Financial Lawyers, and Law360’s Titans of the Plaintiffs Bar. The firm operates globally with offices in Pennsylvania and California. KTMC has recovered over $25 billion for our clients and the classes they represent.